Authors should view their marketing activities as a panorama that covers a range of interlinking platforms. These should include a mix of on- and off-line campaigns, many of which are free.
Read MoreA useful perspective when publishing your book is to view the publishing process as a business-to-business relationship where we like to see the author and publisher as partners, each dedicating time to their areas of expertise.
Read MoreLanguage is a form of communication and whatever we are writing about we need to make sure that it is written in such a way that someone else will understand our intended meaning. This is known as writing in plain English.
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