Three useful resource sites for online publishing.
Read MoreEngaging with you clients or prospects is critical. But how is it best done?
From a young age we have stories read to us because they help us understand and engage with complex concepts, or simply entertain us. This ability to absorb information so effectively through storytelling is hard-wired into our brains
Read MoreWriting a book is essentially the same as setting up a small business. You have created a product, now its time to tell people it's available to buy. Hopefully they will love your book and recommend it to their friends and family. So to get that word of mouth going, here are details of free or inexpensive resources available to help you market and sell your book from our New Media Sales Wheel.
Read MoreAuthors should view their marketing activities as a panorama that covers a range of interlinking platforms. These should include a mix of on- and off-line campaigns, many of which are free.
Read MoreA useful perspective when publishing your book is to view the publishing process as a business-to-business relationship where we like to see the author and publisher as partners, each dedicating time to their areas of expertise.
Read MoreLanguage is a form of communication and whatever we are writing about we need to make sure that it is written in such a way that someone else will understand our intended meaning. This is known as writing in plain English.
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